Audience Development

Benefit from our industry-leading experience in growing both B2B and B2C properties. Our comprehensive audience development service offerings are designed to help propel your platform to the next level and beyond.

Core competencies

  • Audience development model
  • Traffic planning
  • Membership acquisition
  • Social media
  • PPC and programmatic
  • Banners
  • Media buys
  • Email broadcasting
  • On-page and off-page SEO
  • Web analytics and reporting
  • Sales and marketing funnels
  • E-commerce conversions
  • Co-registrations and partnerships
  • Multi-tier affiliate marketing

Why Platform Executive?

Founded by one of the leading audience development professionals, we have both the on-board skill set and track record to help grow your business.

Amongst our audience development successes we have:

Increased traffic to a leading current affairs website by 3,500% from 70,000 to more than 2.5 million unique browsers per month.

This hyper-growth over a 18 month period means that the property became one of the highest-trafficked current affairs websites in Europe with 25+ million page views per month.

Implementation of a group-wide social media strategy for one of the UK’s leading B2B media conglomerates.

The successful engagement strategy meant activity grew from nearly zero to in excess of 2.5 million followers on Twitter alone. As a result, social media is now a key driver of traffic and advertising impressions.

Grew marketing-only sales of B2B information products of over $120,000 per month.

All sales were made via a start-up platform and grown from zero to over $9 million in under a year without a PPC, or programmatic advertising budget.

Generated a newsletter subscriber base of 200,000+ subscribers.

This doubled as a prospect list for report sales and was a key driver of new business growth across a London-based $1 Billion market cap business intelligence group.

From audience hyper-growth and usage maximisation, through to lead generation and conversion optimisation, our solutions are designed specifically around the needs of your business.

Get in Touch

If you have any questions or suggestions regarding our audience development solutions, please complete the form below and we will respond to your query as soon as possible.

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